Helen is a culture architect and founder of I’m All Out, a consulting concept that helps companies align people, brand, and operations through seasons of growth and change. With 15+ years leading at lululemon, Rivian, Rally Pickleball, and now Tattoo Projects, she brings a blend of structure, soul, and get-it-done energy—turning culture into a competitive edge and community into a growth engine.
The world needs Community now more than ever. We’re chatting with the people who are creating it. Join Community Academy Co-founders Michelle + Christa for a series of conversations—hosted monthly—with a special quality of leaders who believe in the power of community when it comes to building brands that mean something.
In this session, we chat with Rachel Wong, Co-Founder of Monday Girl, about building authentic community and brand loyalty. She shares lessons from scaling to 5,000+ paid members, $2M+ in revenue, and working with brands like Netflix and Microsoft. Tune in for tactical insights on growth, community KPIs, and creating real belonging.
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Catch the replay of our conversation with Alex Ring, a veteran brand and community strategist with a decade of experience leading experiential programs at companies like Tractor Beverage Co, Wilson Sporting Goods, Lime, and lululemon. He specializes in building purpose-driven communities that connect brands to culture through storytelling, activations, and grassroots engagement.
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Catch the replay of our conversation with community architect Ashley Grant as she shares insights from nearly a decade of building high-impact networks and brand experiences. Discover how intentional connection drives growth, retention, and lasting relationships.
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Join us for a live and interactive conversation with career community builder, Bronwen Foster-Butler, CMO of UK adventure brand, Finisterre.
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Community Academy Co-founders chat with Danielle Kelley, Founder of MTHR Collective about her journey and experience of building a community of adventurous and creative moms out of necessity to support her own emotional and mental health following a traumatic transition to motherhood
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Join Community Academy Co-founders as they share how building community has been a common red thread throughout both of their careers and why community building is essential for brands that want to build loyalty.
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This month’s guest has an impressive roster of community building initiatives that have inspired and empowered pro athletes on and off the field.
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Our first guest is Rob Smith, Co-founder of RunAsYouAre. We’ve admired Rob’s community building efforts since he embarked on his mission to disrupt the specialty run space.
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