Community is your competitive advantage

Learn how today’s leading brands turn customers into advocates—and why community is the path to lasting growth.

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Expert 1

Created by leading experts with decades of experience growing world-class lifestyle brands

Expert 1

Created by leading experts with decades of experience growing world-class lifestyle brands

Community Academy

building communities + sparking growth

What is Community Academy?

Community Academy is where modern marketers learn to build what ads can’t buy: loyalty, advocacy, and long-term growth. Our masterclass, built by leaders behind some of the world’s most iconic brands, gives you the strategy and tools to make community your edge.

6

self-paced learning modules

12

hours of masterclass content

10+

practical tools + resources

Who is this for?

  • Marketing Leaders + Founders

    who need sustainable growth pathways beyond ads

  • Scaling Brands

    looking for authentic engagement in new markets

In your quest for sustainable growth, do you find that...

You’re stuck pouring money into ads, but it’s not building the loyal audience you need.

You’re entering a new market, and struggling to create that local connection without burning through
your budget.

Your team is drained by trying to stay on top of changing algorithms and the ever-evolving world of performance marketing.

Your customer acquisition costs are rising, ROI is decreasing, and it’s time to diversify your marketing efforts.

There's a better way.

After decades in marketing leadership roles, we’ve seen the shift: brands leaning on expensive digital tactics for quick wins, only to find it unsustainable. Short-term plays drain the funnel instead of filling it. Community building is the key to lasting brand health—and belongs at the core of every marketing strategy.

What people are saying…

“The Masterclass has been incredibly valuable in my work. Not only has it helped me find the right language to communicate effectively with stakeholders, but it’s also expanded my skillset with tons of practical advice and resources throughout the program. I feel equipped to manage and grow community with intention and confidence.”

Breanna Croxen
Social Media Specialist, Mustang Survival

“Community Academy reminded me why I fell in love with this work in the first place. With AI reshaping everything, I believe the pendulum will swing back toward in-person, soul-level connection and this program is a playbook for building it intentionally”


Michelle Greathouse,
Director of Brand Marketing, Speedo

What will you gain by enrolling in Community Academy?

Actionable strategy

Future-proof your brand by creating a holistic and integrated approach to growth, attracting an authentic community following

A plan for cost-effective, organic growth

Understand how to decrease your reliance on paid performance marketing tactics and start driving increased engagement through relationship-based and experiential programming

Ways to coach your dream team

Get tooled up to enroll and inspire your team to be active community builders and brand ambassadors

A comprehensive toolkit

A suite of simple tools and resources to support with planning and execution

Group coaching

Access to coaching from industry experts and real life examples to inspire your community work

A built-in community

Meaningful connection with like-minded leaders who are changing the way brands do business

Make the case for community marketing

Get the internal buy-in you need with our handy one-pager and email template. Use these resources to build a strong business case for the Community Academy Masterclass and secure leadership approval.

Course Modules

Community Foundations

  • philosophy
  • internal enrollment
  • product seeding

Influencer + Ambassador Programs

  • the power of authenticity
  • definitions: influencers, ambassadors, advocates
  • program building
  • measuring success

Organic Social + Content

With bonus expert instructor:
Michelina Teti | Social and brand marketing expert
With bonus expert instructor:
Michelina Teti | Social and brand marketing expert
  • developing your social strategy
  • choosing your channel mix
  • content + social best practices

Events + Activations

  • signature brand experiences
  • collaborative brand experiences
  • how to plan + execute

Brand Collaborations

  • cultivating relationships
  • brand partnerships
  • product collaborations

Brick + Mortar Spaces

  • creating cultural relevance
  • taking a hyper-local approach to org design, influencer relationships and brand activations

Each module contains inspiring real-life examples from today’s leading brands.

“It’s a comprehensive, tactical blueprint for building a 360° community strategy that actually drives results. Every lesson is broken down into digestible, bite-sized modules that you can action right away. If you're looking to drive organic growth, build genuine connection, and humanize your brand, this is your roadmap!”


Molly Milinkovich
Founder, Moment


Individual Price
Group Price

Early Access Pricing
$1,750 $1,500
Enroll by September 30
  • 6 content modules
  • 28 self-paced lessons
  • Participant workbook with practical exercises
  • Live coaching calls with Community Academy co-founders
  • Tried + tested comprehensive toolkit
  • Special guest content from leading experts
  • All access pass to curriculum for 1 year
  • Community forum access to connect with like-minded leaders
Sign me up! Book a call

Ready to make the investment?

“The masterclass has refreshed my perspective and grounded me in what strong community programming is all about. Run don’t walk!”


Holly Barton
Head of Community Engagement, Foxx Health

Meet the Co-founders

Community marketing experts with decades of experience bringing community based marketing strategies to life with iconic lifestyle brands, including:

Christa Hull

Co-founder

Christa is a connector, creator, leader and people alchemist. With more than two decades leading purpose-driven lifestyle brands, Christa has worked closely with Founders to help fuel growth for a variety of businesses–from start-ups to global brands. She specializes in building brand love through relationship-based and experiential strategies. Christa has deep experience in North American markets and has led new market entry during her time as Head of Strategic Sales and Director of Global Brand + Community at lululemon, contributing to the brand’s massive growth in the US, Europe and Asia Pacific.

Michelle Lazar

Co-founder

Michelle is a dynamic marketing leader with 15+ years of experience building industry-leading brands, communities, and teams. Driven by growth and impact, she’s passionate about helping purpose-led brands build relevancy in culture. She specializes in building brand strategies and omni-channel marketing plans that drive brand resonance and measurable, profitable growth. Michelle has held marketing leadership roles across a variety of verticals and growth stages, including extensive experience working with Founders and growing brands in the US market.

  • “Christa and Michelle are a dynamic community building duo! Their ability to drive awareness and build brand connections in an authentic way is truly world class.”

    Bree Stanlake
    Former Managing Director, Bailey Nelson Canada

  • “This Masterclass is the new MBA in Marketing to humans, not robots. Thanks for being two brave mamas–the next generation is so lucky to have you both lead!”

    Steph Corker
    Founder, The Corker Collective

  • “I’ve had the privilege of working alongside both Christa and Michelle; they are purpose led, relationship first leaders who truly understand the art and science of community building and the power in authentically activating it.”

    Michelle Davies
    SVP Global Community, lululemon

  • “YES TO THIS. Can't wait for your cohorts of community builders to come out into our retail world!”

    Amanda Lee Smith
    CEO, Monday Creative

Frequently Asked Questions

  • We run multiple cohorts annually. That said, you can enroll and start the course anytime that suits your schedule.

  • We recommend completing one module per week for 6 weeks (approx 1-2 hours per module). However, you can complete faster or slower as you wish. You’ll have access to the curriculum for one year from your enrolment date.

  • We’ve designed a business case one-pager and a email template to help you present the value of Community Academy to your leadership team.

  • Once you sign up and pay in full, you’re in! The course content is self-paced, so you can take as much time as you want to complete the modules. Once your access has been granted, cancellations are not permitted.

  • You can pay for the Masterclass securely through Stripe, a trusted and widely used payment processor. We accept most major credit cards and digital wallets such as Apple Pay and Google Pay.

    Stripe processes all payments securely, so your information is safe and protected. If you encounter any issues or have questions about the payment process, please feel free to reach out.

  • YES! Check out our Better Together offer where you can save 20% per license when you sign up 2 or more team members at one time. If you have a group of 5 or more team members, reach out to discuss a custom offering.

  • Get ready to join a dynamic group of community builders for a 60 minute virtual coaching session offered the first and third Thursday of each month at 11am Pacific. You’ll receive details on how to sign up once you’re enrolled. 

  • You’ll be missed and we’ll see you at the next one!

  • You bet! Connect with us to chat about Interim / fractional leadership opportunities, community strategy consulting, custom workshops, in-person or virtual facilitation, and more. Book a discovery call today. 

Ready to build an authentic community following for your brand?

Still have questions? Send us an email or book a call with us.